What Qualifications Do You Need for a Digital Marketing Job?

• There are fundamental digital marketing skills, competencies and qualifications that largely remain the same – and getting these under your belt will kick-start your success from the get-go.
• At present, digital marketing jobs are the most in demand for today’s marketing departments, with advertising and content abilities ranking as the most sought-after skills.
• That said, to steer your success, here are the qualifications you need to land yourself in the fun, exciting and fast-paced world of digital marketing.
• The only eligibility criterion for taking up a digital marketing course is that you must at least be a graduate. For online courses offered by Indian universities and institutions, there is a requirement that the Indian applicants must have completed their graduation (10+2+3) from a recognized university/ educational institution in any discipline and that International applicants must have completed their graduation or equivalent degree from any recognized University or Institution in their respective country.
• There is no restriction placed on the discipline/ stream of study as far as digital marketing courses are concerned. So, it is not required that the applicants must be commerce or marketing graduates. An IT graduate or an engineer or an entrepreneur or anyone else who is interested in entering the field or making a career switch can enrol in digital marketing courses.
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We have an article on how much you need to spend on learning Digital Marketing

Here are some International Certificates for our participants: These certificates are proof of education and do not guarantee a job

● Google Digital unlocked Certification – Free
● Search Advertising Certification – Free
● Display Advertising Certification – Free
● Video Advertising Certification – Free
● Shopping Advertising Certification – Free
● Google Analytics Course – Free

Here is a link for the article Google Certifications for Digital Marketing – Are the Worth?

All the above certificates are available on https://skillshop.withgoogle.com/

Here are 5 Essential Communication Skills For Digital Marketers

• The Ability to Listen

First, listen.
Make sure you fully understand the issues/challenges you’re expected to address in the presentation. If not, ask questions and keep listening until you’re crystal clear.

• Understanding and Communicating the “Why”

“Why are we doing this campaign?”

“Why are we meeting, again?”

“Why are we redoing this site, again?”

“Why are we looking at THESE numbers?”

• Public speaking
• Confidence
• Conveying ideas

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