Simply putting, a Digital marketing manager is a portfolio who is superintendent of planning, executing and supervising a man oeuvre for promotion and branding of a service or product via digital platforms available and preferred. It is duty of a digital marketing manager to manage every piece that makes a digital marketing company, valued and known for its techniques of branding. A digital marketing manager is hence the module of a system which connects every dot to produce a channel of marketing. 

Read our ultimate guide on: What are the Digital Marketing’s Most Wanted Skills 2021

ROLES

The Proficient Veteran-

Digital marketing manager post comes in with a lot of experience in every fields of digital marketing. Be it Search engine optimisation techniques, content marketing, E-mail marketing, social media marketing, mobile marketing or publishing as well. Every aspect of pitching in a product or service of a company to the target audience is handled and decided by the Digital marketing manager and his advisers.

The communicator-

It is duty of a digital marketing manager to communicate with clients, convince them the need of digital marketing along with suggesting ideas to clients on what ways their business, or vision of the company can be portrait to the audience.

The strategist-

A digital marketing manager is the one behind the curtains who plans every strategy of the campaigning or promoting a business online.

The execution tracker-

After planning and collection of relevant data and distribution of tasks, the digital marketing manager works as a execution tracker which checks whether the tasks are completed in time with accuracy and precision, and as per the requirement as well.