What is a Meta Description?

Meta descriptions are snippets of information about a website that appears on the search engine results page.

There are two types of meta descriptions, namely, HTML meta descriptions and meta keywords.

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is a brief blurb about a website that appears in search listings for internet browsers. These descriptions typically range from 150 to 160 characters long and should be written to persuade searchers to click on your site from the list of results. A meta description can be seen as your ad copy for search listings and can sometimes even affect how high up your site appears on the list of results.

Meta keywords are an old SEO technique used to tell search engines which words they should emphasize when listing your site’s pages in its SERPs (search engine results pages). These days, Google doesn’t seem to put much weight on these anymore and they don’t appear anywhere on their SERPs or otherwise affect the ranking in any way.

How Long Should a Meta Description Be? The New 160-Character Limit.

Meta descriptions are essential for SEO purposes because they’re the excerpt that is displayed on search engine results pages. They are an essential piece of the puzzle when it comes to how a site ranks in Google.

Meta descriptions should be between 160 and 400 characters, but if you want to use more than 160 characters then you should optimize your meta description with keywords that people would search for.

To write a great meta description, you should always create a title tag that summarizes the page’s content and gives it a general theme or keyword.

How Do Meta Descriptions Affect SEO? 

A meta description is an HTML attribute that displays in search engine results as an ad-hoc or short-page summary.

The meta description is important because it’s the only text a user sees before clicking on a result in the search engine result pages (SERPs).

Meta descriptions help users decide which page to click on, and they help Google index the page. Meta descriptions are popularly used for keyword optimization…

A meta description is an HTML attribute that displays in search engine results as an ad hoc or short page summary. The meta description is important because it’s the only text a user sees before clicking on a result in the search engine result pages (SERPs). Meta’s descriptions help users decide which page to click on, and they allow

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to index the page. Meta descriptions are popularly used for keyword optimization purposes and can be seen by Google as part of its ranking factor algorithm.

The Best Tips For Writing Perfect Meta Description

A meta description can tell search engine users all they need to know about your web page before they visit your site. It has the power to generate traffic, too. So it’s important for online marketers, SEO specialists and website owners to include them in their digital marketing strategy and implement them on their sites.

Meta’s descriptions are usually brief and typically feature 1-2 sentences which summarize the content of the page in question but can also include keywords that tell search engines what that page is about. This short but powerful snippet of text is used by Google to pull up information from a website when an internet user searches for a topic related to that content.

If you have a chance, read this article on writing perfect meta descriptions because it will help you create more attractive meta descriptions while avoiding common mistakes many people make!