Copywriting :

This is the skill of writing for the purpose of brand-building and marketing. The copy writer must understand their audience, and what they want. They must use this knowledge to create relatable, immersive, response-generating communications. The ‘copy’ as this type of content is called, may be for brochures, billboards, blogs, scripts for video or radio advertisements, and more. Like graphic designing, creativity is central to mastering this skill. As is attention-to-detail, ability to research, communication skills, and adaptability. Experience in writing or marketing is also helpful. 

SEO:

More and more, people consult Google or Bing for product reviews, or advice on where they ought to buy products from. Further, visibility is the name of the game…no one clicks past the first page—if that. So, ranking high on the pages of search engines is necessary to attract traffic and boost business. Search Engine Optimization (SEO) is a valuable skill used to increase the number of people that find a company’s site on Search Engines.

SEO Specialists can get a site to rank on Search Engines in many ways, such as using keywords, tags and optimizing the site, as well as brand mentions, influencer marketing, etc. In this way, the company can create brand awareness and a user base. Although no specific eligibility is needed, mastering SEO is easy if one has a background in mathematics and statistics, is technically inclined, and has a working understanding of analytics. 

Search Engine Marketing:

Also known as SEM, this is a fundamental digital marketing skill needed to deal with paying search engines, or website owners for views or clicks to a site or app. SEM specialists bid on their desired keywords and the advertiser pays the search engine, Google or Bing, as the case may be, when the ads are viewed (pay per impression) or viewers click their ads (Pay Per Click). In contrast to this you can also advertise directly on desirable websites.

These website owners charge fixed prices that work in much the same way as off-line hoardings, i.e. viewership number and quality. Search Engine Marketing helps build brand awareness and a user base for businesses, as the more a consumer sees your advertisement, the more likely they are to remember it, or make a purchase. Analytical skills, strategic thinking, ease with numbers and attention to detail are valuable sub-skills.

Video Production and Marketing: 

Videos are an effective tool in marketing strategies. There is much to be gained from making good use of them. This skill, also called videography, concerns videos —their set-up, production, editing and release. What was already a valuable skill has been made more so by the rise of apps like TikTok, as well as Facebook Live and Instagram’s Reels feature. And of course, the granddaddy of them all, YouTube. Thus, videography is now more critical than ever. It focuses on the creation and publication of engaging and informative video content that will help businesses reach a wider audience. 

Content Marketing:

This is the skill of managing the (digital) marketing content produced for a business. Content Marketers are tasked with content decisions. How much content needs to be created for a particular product? What kind? Where will it be uploaded? When? Content marketers must be strategic, able to multitask, forward thinking, comfortable with technology. They must also be social media savvy, creative, and display both communication skills, and leadership skills. 

Conclusion:

If you’re entering the field of Digital Marketing, or want to, you don’t need to master every one of the skills mentioned above. Mastery of three or four will be advantageous enough. But you do need to understand them all, Nor will it be hard to do. There are many online courses for digital marketing in general and for these specific skills in particular. Research and identify the best school for your digital marketing career. Look at proximity, teaching methodology, faculty and of course the course curriculum.

As one the oldest digital marketing training institutes in Pune, Premium School of Digital Marketing has helped nurture thousands of digital marketing professionals. Many of whom are placed in reputed companies across the country.

Our article on the topic How Good is a Career in Digital Marketing? Read it here 

We also have our Classroom Training in Pune & Mumbai location. Here is a link for Digital Marketing Training in PCMC and Digital Marketing Training in Navi Mumbai.