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Program Commences: 28 Jan 2025

28000+

Students Trained

28th- Jan - 2025-2pm

Batch Timing

2.5 Months

(Mon to Fri)

Offline & Online

Mode of Teaching

100%

Placement Assistance

AWARD WINNING

DIGITAL MARKETING TRAINING INSTITUTE IN PUNE

Digital Marketing Course Overview

Can I Study Digital Advertising Online?

Yes, with the whole lot being available online, even digital marketing publications had to be made available for newbies. There are numerous institutes that provide an online courses for digital advertising and marketing. Apart from that, you may even get quick introductions about digital advertising principles from blogs or YouTube movies available on the Internet.

What Topics are Blanketed Under a Virtual Advertising Syllabus?

A digital marketing syllabus consists of subjects which includes – foundational standards, digital advertising and marketing principles and soft abilities education, all inside the equal hierarchy.
Foundational principles encompass advertising fundamentals like AIDA Funnel, Marketing Framework, and so on. A syllabus need to begin with foundational principles so that both conventional & non-advertising students can create a strong base from the start.
Digital Marketing concepts encompass simple to superior subjects like Search Engine Optimisation, Social Media Marketing, Paid Advertising, Email Marketing, Content Marketing, Web Analytics, and so forth. These digital advertising principles shape the core of a direction syllabus.
Apart from virtual advertising and marketing know-how, it's far critical that a syllabus covers smooth abilties like presentation, conversation, artwork of pitching, client servicing, and so on. Soft capabilities help you become extra assured to go into the corporate global.

Why is an Online Digital Marketing Course Better than an Offline Path?

Online digital advertising and marketing guides offers many benefits over offline guides, inclusive of flexibility to research at your personal tempo and from any vicinity. They are frequently greater price-powerful & provide get right of entry to to a wide variety of specialised courses.Online guides are to be had all day, every day, and can be adjusted to healthy how you want to analyze. This makes them a handy and powerful manner to study virtual advertising and marketing.

Is Digital Marketing a Good Career?

In 2023, virtual marketing stands proud as a purple-hot career desire. In an age ruled by way of the internet, brands are desperately looking for skilled digital marketers
to enhance their online presence. The call for is sky-excessive, however the deliver of expertise is limited. Hence, it is a good career furnished you do an digital marketing
course and be one of those professional virtual entrepreneurs.

What are the Qualifications Criteria for a Digital Marketing Course?

Digital Marketing is a skill that can be carried out with the aid of absolutely everyone irrespective of your educational heritage. The basic qualification standards could be to have a minimal 10+2 years of education. Additionally, if you wish to enrol for a PG Program, you want a bachelor’s diploma in ideally advertising area. However, the qualification standards varies from institute to institute, so you must inquire earlier than applying.

Is a Digital Marketing Certificate Well Worth It?

The really worth of a virtual advertising certificates relies upon to your goals of mastering this subject. If you are a person who desires to kickstart a commercial enterprise, take their personal present enterprise on-line or set up a freelancing career, you'll most effective need the proper virtual advertising and marketing skills.
But in case you’re a process seeking person, a certificate allows you add greater weightage at the time of recruitment. But the lowest line is your performance and know-how of digital marketing for you to come from mastering the proper skills from the proper mentors.

Key Highlights

School of Digital Marketing Provides Top Digital Marketing Courses in Pune with 100% Placement, Practical and Google Certifications, at Affordable Fees

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What our Students Say

Premium School of Digital Marketing is a Digital Marketing Institute in Pune that Offer Comprehensive Courses to Individuals Who Want to Learn Digital Marketing

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Become a Certified Google Ads Expert and Take Your Career to New Heights

Get Certified in Digital Marketing with the Finest Digital Marketing Training Institute in Pune

Weekday, Weekend, Online & Offline Batches for Digital Marketing Courses in Pune

Batch Timings for Digital Marketing Courses in Pune

Batch Time	Start Date	Duration	Online & Offline
8 AM to 9.30 AM	20th April 2024	2 Months	Online & Offline
10.30 AM to 12.30 PM	20th March 2024	2 Months	Online & Offline
2 PM to 4 PM	7th March 2024	2 Months	Online & Offline
4 PM to 6 PM	10th April 2024	2 Months	Online & Offline
7 PM to 9 PM	11th March 2024	2 Months	Online & Offline

Batch Time	Start Date	Duration	Online & Offline
11 AM to 12:30 PM	27th May 2024	2.5 Months	Weekdays
7 PM to 8:30 PM	27th May 2024	2.5 Months	Weekdays
8 AM to 9:30 AM	3rd Jun 2024	2.5 Months	Weekdays
3 PM to 4.30 PM	25th July 2022	2.5 Months	Weekdays
10.30 AM to 1 PM	20th July 2019	2.5 Months	Weekdays

Batch Time	Start Date	Duration	Online & Offline
8 AM to 9.15 AM	13th Sept 2022	2 Months	Weekdays
10.30 AM to 12.30 PM	13th Sept 2022	2 Months	Weekdays
7 PM -8.30 PM	13th Aug 2022	2 Months	Weekdays
10.30 AM – 12.30 PM	17th Sept 2022	2 Months	Weekdays

Batch Time	Start Date	Duration	Online & Offline
10.30 AM- 12.30 PM	22nd September 2022	2 Months	Weekdays
12 PM – 2 PM	22nd September 2022	2 Months	Weekdays
7 PM to 9 PM	22nd September 2022	2 Months	Weekdays

Faculties young enough to understand you and experienced enough to train you

Rohit Shelwante

Director School of Digital Marketing10+ Years of Experience

Ashwani Paswan

Digital Marketing Head Cybage Technology

Swapnil Narake

Digital Marketing Manager Sahyadri Hospitals

Gautam Sharma

Digital Marketing Trainer

Abhay Pandey

Programmatic Specialist @Google

Suyash Basate

Freelance Content Marketer & Digital Marketer

Pankaj Solanki

Digital Marketing Faculty of Maic College & Founder of Easy Digi Academy

Sagar Shah

Performance Marketer & Trainer

Course Overview

Digital Marketing Overview

Under this, we covered topics such as what is digital marketing, digital marketing vs traditional marketing, latest digital marketing trends, strategies related to the various digital marketing platforms, etc. will be taught. The purpose of this module is to give you an idea of what digital marketing actually is. It would give you an insight into the various aspects related to this field. Thus, get started with an overview before you move on to the advanced topics. A sort of warm-up before the actual workout!

Search Engine Optimization (SEO)

What are Search Engines and Basics?
HTML Basics.
On Page Optimization.
Off Page Optimization.
Essentials of good website designing & Much More.

Content Marketing

Content Marketing Overview and Strategy
Content Marketing Channels
Creating Content
Content Strategy & Challenges
Image Marketing
Video Marketing
Measuring Results

Website Structuring

What is Website?- Understanding website
How to register Site & Hosting of site?
Domain Extensions

Website Creation Using WordPress

Web Page Creation
WordPress Themes, Widgets, Plugins
Contact Forms, Sliders, Elementor

Blog Writing

Blogs Vs Website
How to write blogs for website
How to select topics for blog writing
AI tools for Blog writing

Google Analytics

Introduction
Navigating Google Analytics
Sessions
Users
Traffic Source
Content
Real Time Visitors
Bounce Rate%
Customization
Reports
Actionable Insights
Making Better Decisions

Understand Acquisition & Conversion

Traffic Reports
Events Tracking
Customization Reports
Actionable Insights
Making Better Decisions
Comparision Reports

Google Search Console

Website Performance
Url Inspection
Accelerated Mobile Pages
Google index
Crawl
Security issues
Search Analytics
Links to your Site
Internal Links
Manual Actions

Search Marketing

YouTube Monetization

YouTube channel monetization policies
How Does YouTube Monetization Work?
YouTube monetization requirements

Social Media Tools

What are the main types of social media tools?
Top Social Media Tools You Need to Use
Tools used for Social Media Management

Social Media Automation

What is Social Media Automation?
Social Media Automation/ Management Tool
Buffer/ Hootsuite/ Postcron
Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
Add/ Remove Profiles in Tools
Post Scheduling in Tools
Performance Analysis

Facebook Ads

How to create Business Manager Accounts
What is Account, Campaign, Ad Sets, Ad Copy
How to Create Campaigns on Facebook
What is Budget & Bidding
Difference Between Reach & Impressions
Different Objectives for campaigns
Types of Ads, placements
Facebook Retargeting

Instagram Ads

Text Ads and Guidelines
Image Ad Formats and Guidelines
Landing Page Optimization
Performance Metrics: CTR, Avg. Position, Search Term
Report, Segment Data Analysis, Impression Shares
AdWords Policies, Ad Extensions
CPC, vCPM, ECPC, CPA, CPV Bidding
Dynamic Search Campaign, Call Only Campaigns
Targeting Options- Target & Bid, Bid Only, Placements,
Keywords, Topics, Contextual Targeting

LinkedIn Ads

How to create Campaign Manager Account
What is Account, Campaign Groups, Campaigns
Objectives for Campaigns
Bidding Strategies
Detail Targeting
Advanced Audience Targeting
Ad Format
Conversion Tracking

YouTube Advertising

How to run Video Ads?
Types of Video Ads:
Skippable in Stream Ads
Non Skippable in stream Ads
Bumper Ads
Bidding Strategies for Video Ads

Google PPC

Ad-Words Account Setup
Creating Ad-Words Account
Ad-Words Dash Board
Billing in Ad-Words
Creating First Campaign
Understanding purpose of Campaign
Account Limits in Ad-Words
Location and Language Settings
Networks and Devices
Bidding and Budget
Schedule: Start date, end date, ad scheduling
Ad delivery: Ad rotation, frequency capping
Ad groups and Keywords

Search Ads/ Text Ads

Text Ads and Guidelines
Landing Page Optimization
Performance Metrics: CTR, Avg. Position, Search Term
Report, Segment Data Analysis, Impression Shares
AdWords Policies, Ad Extensions
CPC bidding
Types of Keywords: Exact, Broad, Phrase
Bids & Budget
How to create Text ads

Social Marketing

Growth & Analytics

Image Ads

Image Ad Formats and Guidelines
Targeting Methods: Keywords, Topics, Placement Targeting
Performance Metrics: CPM, vCPM, Budget
Report, Segment Data Analysis, Impression Shares
Frequency Capping
Automated rules
Target Audience Strategies

Video Ads

How to Video Ads
Types of Video Ads
Skippable in stream ads
Non-skippable in stream ads
Bumper Ads
How to link Google AdWords Account to YouTube Channel

Discovery Ads

What are Discovery Ads
How to Create Discovery Ads
Bidding Strategies
How to track conversions

Bidding Strategies in Google Ads

Different Bidding Strategies in Google AdWords
CPC bidding, CPM bidding, CPV bidding
How to calculate CTR
What are impressions, impression shares

Performance Planner

Lead Generation for Business

Why Lead Generation Is Important?
Understanding the Landing Page
Understanding Thank You Page
Landing Page Vs. Website
Best Practices to Create Landing Page
Best Practices to Create Thank You Page
What Is A/B Testing?
How to Do A/B Testing?
Converting Leads into Sale
Understanding Lead Funnel

Conversion Tracking Tool

Introduction to Conversion Optimization
Conversion Planning
Landing Page Optimization

Remarketing and Conversion

What is conversion
Implementing conversion tracking
Conversion tracking
Remarketing in adwords
Benefits of remarketing strategy
Building remarketing list & custom targets
Creating remarketing campaign

Quora Marketing

How to Use Quora for Marketing
Quora Marketing Strategy for Your Business

Planning & Strategy

Growth Hacking Topic

Growth Hacking Basics
Role of Growth Hacker
Growth Hacking Case Studies

Introduction to Affiliate Marketing

Understanding Affiliate Marketing
Sources to Make money online
Applying for an Affiliate
Payments & Payouts
Blogging

Introduction to Google AdSense

Basics of Google Adsense
Adsense code installation
Different types of Ads
Increasing your profitability through Adsense
Effective tips in placing video, image and text ads into your website correctly

Google Tag Manager

Adding GTM to your website
Configuring trigger & variables
Set up AdWords conversion tracking
Set up Google Analytics
Set up Google Remarketing
Set up LinkedIn Code

Email Marketing

Introduction to Email Marketing basic.
How does Email Marketing Works.
Building an Email List.
Creating Email Content.
Optimising Email Campaign.
CAN SPAM Act
Email Marketing Best Practices

SMS Marketing

Setting up account for Bulk SMS
Naming the Campaign & SMS
SMS Content
Character limits
SMS Scheduling

Media Buying

Advertising: Principles, Concepts and Management
Media Planning

What’s App Marketing

Whatsapp Marketing Strategies
Whatsapp Business Features
Business Profile Setup
Auto Replies

Influencer Marketing

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

Project & Interview

Freelancing Projects

How to work as a freelancer
Different websites for getting projects on Digital Marketing

Online Reputation Management

What Is ORM?
Why We Need ORM
Examples of ORM
Case Study

Resume Building

How to build resume for different job profiles
Platforms for resume building
Which points you should add in Digital Marketing Resume

Interview Preparation

Dos and Don’t for Your First Job Interview
How to prepare for interview
Commonly asked interview question & answers

Client Pitch

How to send quotation to the clients
How to decide budget for campaign
Quotation formats

Graphic Designing: Canva

How to create images using tools like Canva & PosterMyWall tools
How to add effects to images

Let’s be in the Lane of Digital Memories

Make Your Memories Last a Lifetime with Digital Marketing Skills from the Top Digital Marketing Training Institutes in Pune

Recently Placed Students

Abhishek Shrikhande

GO MO Group

Neha Ambore

EmerGen Research

Karishma Mistry

Team Manager with Go Mo

Saloni Lodha

First Cry

Trishala Panchwatkar

Prorelix

Prashant Hiranwale

Amura Technologies

Amit Velkar

Markets & Markets

Shraddha

Hindavi Technologies

Abhinav Lohar

WATConsult

Vivek Phadtare

Cybage

40+ Must-Know Digital Marketing Tools that You will Learn in Digital Marketing Courses

Students Reviews & Ratings on our Digital Marketing Course

Students and Professionals Can Explore these Digital Marketing Classes In Pune to Find the One that Suits their Requirements the Best. Listen to What Our Students Have to Say About Us

I recently completed my digital marketing classes in Pune, and I must say, it was an excellent experience! The instructors were knowledgeable and experienced in the industry, presenting the material in a clear and engaging manner.

Rutuja Mohol

I was searching for digital marketing courses near me and found the best Digital Marketing institute in Pune. I have completed my Digital Marketing course here, and they have experienced faculties from the industry. I highly recommend everyone to join the School of Digital Marketing for their digital marketing needs.

Amit Ranade

One of the best digital marketing institutes in Pune. covering each and every topic thoroughly. The staff is highly knowledgeable, and the faculties are experienced. The institute offers flexible batches and provides 100% placement assistance. It was a wonderful learning experience

Sara Ansari

Hi everyone, it was a great platform for me to enhance my digital marketing and personal skills. It is the best institute for a Digital Marketing course in Pune. with well-experienced teachers. Your confidence will be higher as you leave this institute as a professional!

Priti Bhor

I recently completed my digital marketing course in Pune. and I must say, it was an excellent experience! The instructors were knowledgeable and experienced in the industry, and they presented the material in a clear and engaging manner..

Deepak J

To get started: Go to Google Partners
Click “Certifications”
Click “See exams”
Hover over an exam section and click “Exam Details”
Click “Take Exam”
The exam will now start in your web browser

Benefits of Becoming a Google Certified Professional?

Google Ads certifications are professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads.
After you pass a certification exam, you can use your certification to promote yourself to the communities, projects, and employers that are important to you.

There are Six Google Ads Certifications Available Today:

Google Ads Search
Google Ads Display
Google Ads Video
Shopping ads
Google Ads Apps
Google Ads Measurement

All these certifications are FREE OF COST!!

Skill Sets For Successful Digital Marketing Careers

Communication skills
Writing – For blogs, SEO, Ad copies, social media descriptions, captions, comments
Training the team
Socializing skills
Presentation Skills: Pitching Campaigns, Ideas, Budgets, Strategies, etc.
Basic Image Editing—don’t worry, you don’t need to learn Photoshop. There are several easy to master apps like Canva (http://canva.com)
Analytics

Advantages of Digital Marketing

Target the Right Audience
Improve Cost Effectiveness
Optimize and Obtain Better Conversion Rates
Accurately Measure All Results
Gain Brand Credibility and Drive Online Sales
Broaden Reach
Enhance Share-ability
Leverage Segmentation
Improve ROI Substantially

Benefits of a Career in Digital Marketing in 2024

No Specific Background Education Required
Massively Growing Demand for Digital Marketeers
High-Paying Jobs
Fast-Growing Industry
Diverse Career Paths
Entrepreneurship Opportunities
Freelance Opportunities
Opportunity to Explore Diverse Sectors

“Challenging but fun projects that helped me develop practical skills, made me job ready.”

Karishma MistryTeam Manager with Go Mo

“Figured out my profession course with School of Digital Marketing’s help & got related with big organizations.”

ShraddhaHindavi Technologies

“School of Digital Marketing is going above & past to make certain that students grasp all of the essential principles.”

Abhishek Shrikhande GO MO Group

I’m Interested in This Program

Program Commences: 28 Jan 2025

Digital Marketing FAQs That We Have The Answers To

Sessions

Q. Is Digital Marketing Demo Session Free?

Yes, demo Session is free of cost where we give an overview regarding the teaching methods and techniques.

Q. Is there any Flexible Timing for working professionals?

Truly, we have both weekdays and end of the week classes. Not only that we have classes at various planning in the morning, evening. We are adaptable according to your requirements with the goal that you can oversee both general all day occupation and class plans.

Q. Can we come and see your offices?

Yes you can come and visit our office in our office timings that will be morning 10am to 7pm.

Q. Who is the faculty? Are they qualified to give training for digital marketing?

The faculties who train the students they themselves are Google certified as well as digital marketing working professionals holding about 8 to 9 years work experience.

Q. What locations do you cover?

We cover up 4 prime locations in Pune those are Tilak Road, Kothrud, Viman Nagar & Pimple Saudagar & soon coming in Thane.

Course Content

Q. Where and When can I take Digital Marketing exam?

You can attend the examinations at any centers of School of Digital Marketing.

Q. Who can pursue the Digital Marketing course?

Any person who has passion for imagination and can explore on web can pursue digital marketing training & an individual who is willing to start a venture can enroll to this course.

Q. Do we need a laptop to start this course? Do we need Internet Connection? You People provide it?

Yes, a basic laptop would be required although the same can be arranged too. We provide free internet at the institute.

Q. What are the difference between your Digital Marketing courses in Pune and that of other institutes?

The topics would be the same, more or less. The major difference we think we have is Our knowledge delivery method.

Our expert trainers have mentored many students and gave fulfilling careers to all of them. Other difference we see is; The way we have structured the course with all required content, videos, templates, checklists, assignments and live experience.

Q. Can I get Job Assistance from your side after completing the Digital Marketing course?

Yes we provide 100% of job assistance until you get placed.

Career Outcomes

Q. What if I miss the Digital Marketing lecture?

You can attend the classes that you have missed in any of the forthcoming batches for no additional charge.

Q. What are your payment terms and what are payment modes are available?

You can pay online with a credit card or a debit card, net banking or EMI alternative.

Q. Who are your students?

Our students are from various reaches working experts from various industry and little scale business entrepreneur and individuals need to improve their knowledge in digital marketing showcasing or need to begin new course or interested in pursuing in digital marketing course.

Q. Which Digital Marketing Certification you covered?

We provide our student through tests to confirm them with our declaration. We, further encourage our learning individuals to compose 5 Google examinations to be certified as Google Adwords professional continued with institute certification and providing internship certification as well.

Others

Q. Do I need any technical knowledge to pursue Digital Marketing Course?

No, You just need to have the basic browsing knowledge & rest will take care of.

Q. Can I work as freelancer or self-employed individual?

Yes, Our course is designed to help you learn every concept in real time. In the end of the sessions we will discuss various concepts of Freelancing to help you get started in this industry.

Q. Do you provide any Training Material?

Yes we provide training material. In fact we give you a Manual of Printed Notes.Also we provide soft copy of notes.

Q. Will we get any support from your people in future if I start my business?

Yes. You can have a direct discussion with our faculties and take their expert advice for your business ideas.

Looking for top-notch Digital Marketing Courses in Online with 100% Placement Assistance

Awarded #1 Digital Marketing Training Institute

Join us for a Free Demo! Fill out the form to get started!

28000+

28th- Jan - 2025-2pm

2.5 Months

Offline & Online

100%

AWARD WINNING

DIGITAL MARKETING TRAINING INSTITUTE IN PUNE

Digital Marketing Course Overview

Can I Study Digital Advertising Online?

What Topics are Blanketed Under a Virtual Advertising Syllabus?

Why is an Online Digital Marketing Course Better than an Offline Path?

Is Digital Marketing a Good Career?

What are the Qualifications Criteria for a Digital Marketing Course?

Is a Digital Marketing Certificate Well Worth It?

Key Highlights

School of Digital Marketing Provides Top Digital Marketing Courses in Pune with 100% Placement, Practical and Google Certifications, at Affordable Fees

Intrested in a Free Demo?

What our Students Say

Premium School of Digital Marketing is a Digital Marketing Institute in Pune that Offer Comprehensive Courses to Individuals Who Want to Learn Digital Marketing

Our Alumni Work At

Become a Certified Google Ads Expert and Take Your Career to New Heights

Get Certified in Digital Marketing with the Finest Digital Marketing Training Institute in Pune

Weekday, Weekend, Online & Offline Batches for Digital Marketing Courses in Pune

Batch Timings for Digital Marketing Courses in Pune

Faculties young enough to understand you and experienced enough to train you

Digital Marketing Course Content Details [Updated 2024]

Course Overview

Digital Marketing Overview

Search Engine Optimization (SEO)

Content Marketing

Website Structuring

Website Creation Using WordPress

Blog Writing

Google Analytics

Understand Acquisition & Conversion

Google Search Console

Search Marketing

YouTube Monetization

Social Media Tools

Social Media Automation

Facebook Ads

Instagram Ads

LinkedIn Ads

YouTube Advertising

Google PPC

Search Ads/ Text Ads

Social Marketing

Growth & Analytics

Image Ads

Video Ads

Discovery Ads

Bidding Strategies in Google Ads

Performance Planner

Lead Generation for Business

Conversion Tracking Tool

Remarketing and Conversion

Quora Marketing

Planning & Strategy

Growth Hacking Topic

Introduction to Affiliate Marketing

Introduction to Google AdSense

Google Tag Manager

Email Marketing

SMS Marketing

Media Buying

What’s App Marketing

Influencer Marketing

Project & Interview

Freelancing Projects

Online Reputation Management

Resume Building

Interview Preparation

Client Pitch

Graphic Designing: Canva

Let’s be in the Lane of Digital Memories

Make Your Memories Last a Lifetime with Digital Marketing Skills from the Top Digital Marketing Training Institutes in Pune

Recently Placed Students