How Can You Use Video Content to Attract and Engage Audiences?
Video content has become one of the most powerful tools in Digital Marketing to attract, engage, and retain audiences. By integrating video into your marketing campaigns, you can captivate your audience, differentiate your brand, and drive engagement. This makes video marketing a vital component of any digital marketing strategy. Let’s explore how you can leverage […]
How to Write Engaging Social Media Posts for Maximum Impact
In today’s fast-paced digital world, engaging social media posts are crucial for building an online presence, connecting with your audience, and driving business results. Whether you’re an individual looking to grow your personal brand or a business striving to increase engagement, knowing how to craft social media posts that capture attention and encourage action is […]
6 Easy Steps to LinkedIn Success: A ultimate Guide for Professionals
LinkedIn is a social networking platform that is primarily focused on professional networking and career development. It was founded in 2002 and is now owned by Microsoft. Some of the key features of LinkedIn include the ability to create a profile that highlights your professional experience, education, and skills, connect with other professionals and build your network, […]
How to Choose the Right Digital Marketing Channels for Your Business?
Choosing the right digital marketing channels for your business can be a daunting task, but it is crucial to reaching your target audience and realizing your marketing goals. However, the use of the internet, mobile phones, social media, and other technologies have changed the way companies communicate with their customers. Digital marketing has also become […]
How Social Media Can Boost Your Brand Image
How Social Media Can Boost Your Brand Image By Rohit Shelwante Updated on: Jan 24, 2023 Table of Contents Introduction: What is Social Media and How Does it Affect Your Brand? Social media is a powerful tool for marketing your business. It can increase your brand image and its popularity. However, you need to know […]
Benefits of Social Media for Business in 2023
By Rohit Shelwante Updated on: Sep 25, 2023 Benefits of Social Media for Business in 2024 Table of Contents What are the benefits of using social media for business? Consider that there are now more than 3 billion using social networks across the globe. And these people are using social to engage with brands. Sherpa […]
The Difference between Digital Marketing and Social Media Marketing in 2022
The Difference between Digital Marketing and Social Media Marketing in 2024 By Rohit Shelwante Updated on: Sep 20, 2023 Table of Contents Digital marketing and social media marketing are regularly interchanged when creating a marketing strategy. While digital and social media marketing is sometimes referred to as the same thing, they are two different aspects […]
The Complete Guide to Digital Marketing Challenges and How to Beat Them
By Rohit Shelwante The Complete Guide to Digital Marketing Challenges and How to Beat Them Updated on: Sep 20, 2023 Table of Contents Introduction: What is Digital Marketing and Why is it Important? Digital marketing is the process of using digital technologies, such as social media, websites, blogs, search engines, and mobile devices to reach […]
What is Brand Management? ( Updated 2022 )
Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. Developing a strategic plan to […]
Facebook Updates Its News Feed Algorithm to Give Preference to Live Video ( Updated 2022 )
Facebook Updates Its News Feed Algorithm to Give Preference to Live Video ( Updated 2024 ) By Rohit Shelwante Updated on: Jun 17, 2022 Table of Contents Introduction he algorithm is designed to show you the content that it thinks will be the most relevant to you . Facebook’s News Feed Algorithm is a complex […]
Google Broad Core Algorithm Update Rolling Out June 2, 2022
A new broad core update began rolling out Wednesday – this one named the June 2021 Core Update, Google’s search liason Danny Sullivan announced, adding that we should also expect a July 2021 Core Update next month. Historically, Google has released a core Google algorithm update every few months or so. It has been just about […]
List of Digital Marketing Channels [Ultimate Guide 2022]
![List of Digital Marketing Channels [Ultimate Guide 2021]](https://www.schoolofdigitalmarketing.co.in/wp-content/uploads/2021/06/List-of-Digital-Marketing-Channels-Ultimate-Guide-2021.jpg)
List of Digital Marketing Channels [Ultimate Guide 2024] By Rohit Shelwante Updated on: 17, July2022 Table of Contents The growth of digital marketing has been very impressive and the growth is going to see an upward trend in the future. Every other industry is running around with their Digital marketing teams or firms with showing off a […]
The Do’s And Don’ts Of Instagram Hashtags (Updated 2022)
With over 800 million active monthly users it’s an ever-growing platform with a real chance of rivaling Facebook itself. A major part of this success can be attributed to Instagram leading the way with the hashtag phenomenon, so much so that if you ask some people what a pound symbol (#) is, they may give […]
Internet – Changing The Way ( Updated 2022 )
Can you imagine your life without the Internet? We can start with one simple question: Can you imagine your life without the Internet? Just close your eyes for a moment and think about what life was like before the web. You can barely remember that time if you were born and grew up before […]
Do Social Shares Really Matter for Ranking? ( Updated 2022 )
In the realm of digital marketing and search engine optimization (SEO), numerous factors contribute to a website’s ranking on search engine results pages (SERPs). While traditional SEO tactics such as keyword optimization and backlinking remain vital, the role of social shares in influencing rankings has been a subject of debate. Some argue that social shares directly impact SEO, while […]
PhonePe, Paytm Line Up Rs 2,000 Crore for Marketing ( Updated 2022 )
While PhonePe has earmarked Rs 800 crore for marketing, Paytm plans to spend Rs 1,200 crore. BENGALURU: Homegrown digital payment companies PhonePe and Paytm plan to spend a combined Rs 2,000 crore on marketing this year, top executives at both firms said, as they look to increase awareness, and credibility and promote products to a […]
5 Amazing Social Media Marketing Campaigns from India in 2022
1.PowerlessQueen by NGO Project Nanhi Kali On International Women’s Day last year, Nanhi Kali and WAT Consult, part of Dentsu Aegis Network launched a social media campaign called “PowerlessQueen” with a core objective of raising donations for Project Nanhi Kali that helps to educate underprivileged girls and spreading awareness about the game of chess. “Queen” […]
Paytm in discussions to buy UCWeb’s India business ( Updated 2022 )
Paytm in discussions to buy UCWeb’s India business ( Updated 2024 ) By Rohit Shelwante Updated on: Oct 10, 2023 Table of Contents Paytm has held discussions with Alibaba-owned browser UCWeb for an acquisition of the latter’s India business, sources aware of the matter said. UCWeb’s UC Browser emerged as the largest mobile browser in […]
Tips to Keep Your Emails Hitting the Inbox! ( Updated 2022 )
Tips to Keep Your Emails Hitting the Inbox! ( Updated 2024 ) By Rohit Shelwante Updated on: Oct 10, 2023 Table of Contents Every recipient server is different and may apply different spam filtering criteria for the messages being received. Spam filters are constantly changing to adapt to new techniques and types of spam messages, […]
Social Media Mistakes Bloggers Should Avoid ( Updated 2022 )
Social Media Mistakes Bloggers Should Avoid ( Updated 2022 ) By Rohit Shelwante Updated on: Aug,29,2022 Table of Contents Social Media has revolutionized the way people use the internet and interact online. Hence Smart business bloggers should avoid these mistakes while using social media platform to engage readers and grow their business online. Posting Too MuchIt […]
Publishers turn to ads, search following Facebook’s News Feed change
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm update. Chris Tolles should be freaking out right now. As CEO of news aggregation site Topix, his is one of the media companies that would seemingly be most affected by Facebook’s recent News Feed algorithm change, which is […]